Blog Entries tagged 'apple computers'
Rebecca Walker for The Root.
I'm all i-Ed out. At the moment I'm packing an iMac, iPad, iPod and iPhone, and David Pogue's review convinced me that I must have the new MacAir because, well, my iPad plus external keyboard just isn't cutting it for real work and real deadlines, no matter how many cool apps I've dutifully downloaded. I woke up this morning thinking that either I need each and every one of these devices to survive life on earth, or Steve Jobs is one of the biggest, baddest drug dealers of all time, and I'm addicted to hisproduct.
I've been using Macs since high school, when my father bought me a512K Enhanced Macintosh to bang out my college applications and I fell in love with the plug-and-play functionality designed for technologically challenged and manual-reading averse humans like myself. I use Macs today for those reasons and more. They're capable of amazing feats of digital wonder, and they drip with heart-stopping beauty.
But Apple really got me at "Think Different."The legendary campaign associated Apple users with Gandhi, John Lennon, Picasso, Einstein and Dr. King; who wouldn't want to be in that company? The bold, minimalist campaign suggested a seamless practice of company wide integrity that trumped all comers.
But things appear to be changing at Apple. At times, profit seems to be steering the ship. Some also say that Jobs has a scary God complex. And as a producer friend texted me the other day while we were waxing rhapsodic about the new MacAir, the company has consumers strung out, drinking Kool-Aid that may have been delish, organic and bursting with integrity 20 years ago, but today may be anything but.